THE SHADOW STORY
The world moves fast. It can feel overwhelming at times to keep up for anyone, let alone a founder of a business, an executive, or an entrepreneur.

On top of that, the way corporate society is set up can often lead to jumping through so many hoops that it can make you give up before you start.

Working with traditional or large agencies is no different. More often than not, it can take weeks to receive a proposal. To compound the issue, once you receive the proposal, it is full of hefty retainer charges, hidden fees, and a lot of complicated clauses and legalities. By the way, we are not innocent in this. We tried it for a few years. Our marketing agency built retainers, long-term contracts, development headaches, and long timelines. We did it because it was what we knew and learned from. However, over the past few years we listened to our clients.  

We wanted to provide a better way. We wanted to rethink what an Agency could be.

THE ANTI AGENCY WAS BORN.

At Shadow, we believe that an idea has the power to change the world for generations to come. Our goal is to provide brands with the ultimate launchpad for their ideas. But, our mission is to unlock the potential of those ideas.

By creating a lean and "TRUE" agile environment, we can execute like no other agency can. We create an environment where ideas can thrive and flourish.

The data over the past 20 years is unshakable.
Going to market faster is better. Better because of one thing. Failing faster.

It allows you to put your idea to the test and see if it can withstand the pressure. Then we learn, adapt, and iterate. When you fail, you learn. When you learn, you become better.

So, what does it mean to us to be an Anti-Agency? It’s this simple:

Launch Faster, Learn Faster, Iterate Faster.

Launch Your Idea, Today.
The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.
YAYA
CO-FOUNDER
As the co-founder of Shadow Creative Studios, I have been part of incredible company journeys – big and small. We pride ourselves in creating powerful stories that allow brands to reach their full potential and maximize their impact.

With over 5 years of experience in design, branding, and marketing, I understand what it takes to create brands with a lasting impact on their customer. Brands that develop entire communities around their ideas. Brands that spark change and make this world a better place.

To me, this is the greatest opportunity there is and I have dedicated my life to build brands that have a positive impact on the world around us.
Yaya Signature
“Long shots aren’t usually as long as they seem. With enough thoughtfulness and commitment, the boldest ideas can be executed.”
– Bob Iger
SHY
CO-FOUNDER
In my experience of working with Fortune 100 Companies, the Big Four, and Start-Ups, I have realized the most important skill we can all work on each day is empathy. Empathy for our clients, empathy for our colleagues, and empathy for our leaders.

Today, I am focused on applying my experience and learnings through the lens of other expert professionals and practitioners to push the boundaries of what a Marketing Agency is and can be.

The journey in helping people see what is possible is my passion. Launching brands from idea to concept to product is fantastic. But, seeing someone accomplish their personal goals along the way is one of the most fulfilling feelings I could ever ask for.
“The most important thing is to try and inspire people so that they can be great in whatever they want to do.”
– Kobe Bryant