The payment processing industry is full of competition. The low barrier of entry and potential of passive income has attracted a lot of different players, big and small, into the space. Unfortunately for the consumer, this has historically also included some characters that only have their best interest in mind. The industry is plagued by fraudulent activity, false promises, and poor customer experiences.
Luckily, there are still some companies that are there to change that. Swipeport has set out on a mission to bring a human approach to payment. Instead of just seeing their clients as a dollar sign, they look at every one of them as a partner. While payment processing is their core service, they really provide a new way for business owners to thrive.
The goal of our creative workshops is to align with the client’s goal and vision. It is a way for us to peak behind the curtains and understand the true driving forces of the project, while also getting an idea of their creative personality.
The "Food Association"
This is our play on the very popular "car association" exercise that has been used in the creative space for years. The goal is to get inside the client's mind and understand their feelings towards their own brand, company, and mission. Whether I say my company is a Ford Raptor or a Toyota Prius, you will have a pretty good idea of how I picture the final product to look and feel. The same is true for food. We all have common emotions when it comes to a big bowl of pasta or a summer salad.
This time this exercise took us to the "Far East." The two main themes were sushi and ramen. And these two really make the perfect pair. Sushi is highly customizable but really stands out with minimalism and quality. On the other side, the ramen brings a comforting feeling while tying together old traditions with the new.
Over the years, we have learned one obvious thing: it is much easier for people to say what they don't like than it is to say what they do like. Luckily, the two are reversible and through subtraction, by simply knowing what not to do, it will in return also tell us what to focus on. The goal of this exercise is to get the client to express all the things that they do not want to feel and look like.
The payment processing space has been around for a long time. Many are making loads of money without truly caring about their appearance or customer. The main focus was to immediately build trust with the customer by approaching the topic with a human touch. On the other hand, it was also important to differentiate ourselves from traditional banks and financial services that can often feel old, outdated, and difficult.
This is definitely one of the simplest exercises that we do. But don't be fooled, because simple does not mean easy. The client is asked to describe their business, service, or product in one sentence. This does not leave room for fluff or fillers. Instead, the outcome is a crystal clear description of the key-value they provide.
"Cultivating a different kind of experience for business owners to thrive." Once again, you can see how much Swipeport cares about their customers. Even their one sentence is all about providing a new, and frankly better, way to do business.
Just like with everything else on the internet, we knew we only had a few seconds to make a lasting impression. Attention spans of users are constantly dwindling and it is crucial to grab them as soon as they land on the site. This can be achieved through emotion, disruption, or by somehow engaging them with the experience. With Swipeport, we settled for the latter.
Through custom animations, we pull the user into a new world of payment processing. Each and every industry has its own custom animation that depicts their own little world. This was done to show the attention to detail, that Swipeport provides, to every single one of their customers to provide a truly custom experience.
By refreshing their branding, we were able to separate ourselves even more from the current industry standards. Tones of blue have been used in the financial space for years. And for good reason. The color blue elicits an emotion of trust and safety. Both good things to feel when it comes to your money. Using blue as a base, we then decided to do something different.
The bright neon green highlights are used to show the energy and passion that Swipeport brings to the table. Together, these two colors make the perfect pair and truly capture their ethos.
We also knew that it would be crucial to their success that we would support their sales team to the best of our abilities. Every single day, their team is making hundreds of calls to potential customers. Oftentimes, those customers pull up their website in order to check their credibility. Therefore, it was important to create something that would pass the "first glance test" and establish Swipeport as a solid alternative.
Swipeport's hands-on approach is unmatched in the payment processing industry. We created a brand and website that differentiates them from their stuffy competitors. By leading with youthful exuberance, it quickly becomes clear that their custom-built experiences are contrarian by design. Finally, a payment processing alternative from people who care.
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